TO:  John Court, Sales                                   DATE: January 10, 1984
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FROM:  Tom Ace, Finance
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SUBJECTS:  NeverMiss racquet pricing
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As you know, the new NeverMiss racquet is a breakthrough in tennis technology. 
The microelectronic radar device built into the frame of the racquet enables 
even a novice player to accurately position the racquet for a return volley. 
The implications of this breakthrough for the game are totally awesome.
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The attached spreadsheet models represent the gross profits from the sales of 
the new NeverMiss racquet under different pricing structures. Since you and 
your sales force must sell this racquet, please review these models and the 
graphs that go with them with an eye to which seems most feasible given the 
current market.
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Marketing has alerted the Advertising Department to gear up for a really big 
kickoff for this revolutionary racquet. They will be calling a meeting later 
this week to present their ideas.

